Privacy Policy

THE ASIAN AURA

PRIVACY POLICY

1. Introduction

Dharmisht Ventures (OPC) Private Limited, operating its consumer-facing business under the brand name “The Asian Aura” (“Brand”), respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, store and protect your personal information when you access our Website, place an Order or otherwise interact with us.

By using our Website, you acknowledge that you have read and understood this Privacy Policy. We collect, use and process personal information in accordance with applicable law and, where required, with your consent or on another lawful basis.

2. Information We Collect

Depending on how you use our Website, we may collect the following information:  Depending on how you interact with the Website, we may also receive information you voluntarily provide through customer service, enquiries, reviews, forms or other Website features, where such features are available.

Personal Information

  • Full Name
  • Email Address
  • Mobile Number
  • Billing Address
  • Shipping Address etc.

Transaction Information

  • Order History
  • Products Purchased
  • Payment Status
  • Refund History
  • Customer Support Requests

Technical Information

  • IP Address
  • Browser Type
  • Device Information
  • Operating System
  • Time Zone
  • Website Usage Information

Cookies & Similar Technologies

We may use cookies and similar technologies to improve Website functionality, analyse Website traffic and enhance your shopping experience.  The specific cookies or similar technologies used may depend on the Website features and third-party services enabled from time to time.

3. Information We Do Not Collect

Asian Aura does not store:

  • Credit Card Numbers
  • Debit Card Numbers
  • CVV Numbers
  • Internet Banking Credentials
  • UPI PINs
  • Net Banking Passwords

Payments are processed securely through independent third-party payment gateways.  The Company does not intentionally request or store complete payment credentials handled directly by the applicable payment gateway; however, transaction-related information such as payment status, transaction references and refund information may be received or retained for order processing, reconciliation, fraud prevention and legal or accounting purposes.

4. How We Use Your Information

We use your information for legitimate business purposes, including:  We may also use personal information to maintain Website and account security, investigate suspected fraud or misuse, resolve disputes, enforce our Terms and Policies, and manage our relationship with service providers.

  • Processing Orders
  • Delivering Products
  • Providing Customer Support
  • Verifying Transactions
  • Preventing Fraud
  • Processing Refunds
  • Responding to Enquiries
  • Improving Website Performance
  • Sending Order Updates
  • Complying with Legal Obligations

We may also send promotional communications regarding new products, offers or services. You may opt out of marketing communications at any time.

5. Sharing of Information

Asian Aura does not sell your personal information.

We may share your information only where reasonably necessary with:

  • Courier & Logistics Partners
  • Payment Gateway Providers
  • Technology Service Providers
  • Website Hosting Providers
  • Professional Advisers
  • Government Authorities where required by law

We seek to share only the information reasonably necessary for the relevant purpose. Where appropriate, service providers may process information on our behalf and are expected to handle it in accordance with applicable contractual, confidentiality, security and legal requirements. We may also disclose information where required by law, legal process, court order or lawful request, or where reasonably necessary to protect our rights, customers, Website or business.

6. Cookies

Our Website may use cookies and similar technologies to:

  • Remember your preferences
  • Maintain your shopping cart
  • Improve Website performance
  • Analyse visitor behaviour
  • Enhance user experience

You may disable cookies through your browser settings; however, certain Website features may not function correctly.

Please also refer to our separate Cookie Policy.

7. Data Security

Asian Aura implements reasonable technical and organisational safeguards designed to protect personal information against:

  • Unauthorised access
  • Loss
  • Misuse
  • Alteration
  • Disclosure

Although we strive to use commercially reasonable security measures, no internet transmission or electronic storage system can be guaranteed to be completely secure.  In the event of a data-security incident, the Company will take reasonable steps required under applicable law, which may include investigation, mitigation and notifications where legally required.

8. Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Complete Orders
  • Provide Customer Support
  • Meet legal and regulatory obligations
  • Resolve disputes
  • Enforce our agreements
  • Maintain business records

When information is no longer required, it will be securely deleted, anonymised or otherwise disposed of in accordance with applicable law.  Retention periods may vary depending on the type of information, the purpose for which it is processed and applicable legal, tax, accounting, dispute-resolution or regulatory requirements.

9. Customer Rights

Subject to applicable law, you may request to:

  • Access your personal information
  • Correct inaccurate information
  • Update your personal information
  • Withdraw consent where applicable
  • Request deletion of personal information, subject to legal or contractual retention requirements
  • Opt out of promotional communications

Requests may be submitted using the contact details below.  We may need to verify your identity before acting on a request and may retain information where required or permitted by applicable law.

 

 

 

10. Children's Privacy

Our Website is not directed at children below the minimum age permitted under applicable law. Where applicable law requires parental or legal guardian consent or additional safeguards for processing a child’s personal information, we will take reasonable steps to comply with those requirements.

We do not knowingly collect personal information from children without appropriate parental or legal guardian consent.

If we become aware that personal information has been collected from a child in violation of applicable law, we will take reasonable steps to delete such information.

11. Third-Party Websites

Our Website may contain links to third-party websites or services.

Asian Aura is not responsible for the privacy practices, content or security of any third-party website.

Customers should review the privacy policies of those websites before providing personal information.

12. Changes to this Privacy Policy

Asian Aura reserves the right to update or modify this Privacy Policy from time to time.

Any changes will become effective upon publication on the Website unless a different effective date is stated. Where required by applicable law, material changes will be communicated through an appropriate notice or other legally required mechanism. Customers are encouraged to review this Policy periodically.

13. Contact Us

For questions regarding this Privacy Policy or our privacy practices, please contact:

Dharmisht Ventures (OPC) Private Limited

Customer Care / Privacy Email: theasianaura@gmail.com

Website: www.asianaura.in

Registered Office: [TO BE COMPLETED]

Customer Care Telephone: +91- 87797 27772
Business Hours: Monday to Friday (excluding Public Holidays) – 11am to 5pm

Response Time: Within 30 days of receipt of the complaint or as otherwise required by applicable law.